No company can resist the multitude of marketing and reputation-building opportunities offered by the Internet. Unfortunately, due to limited restrictions, the Internet can also be used to destroy reputation, given the cutthroat competition on the market. If not rivalry, the consumers’ freedom to post and comment about their opinion of a product or service may trigger status downfall. In an article written by Lauren Simonds for Time, the importance of online reputation management is explicitly discussed, including how businesses operating online can prevent small unnerving issues about them from being magnified, or reverse the impact of an existing issue.
“Before the Internet connected the entire world, your business reputation was something that you built, not managed. Fallout from the customer complaints you couldn’t fix was of limited scope. Today, the Internet acts like a lens that magnifies every blemish, perceived insult and mistake—and then broadcasts it with a bullhorn.
Consumers turn to the Web to research practically everything before they buy, and one blistering review on Yelp can go viral and undo everything you’ve worked to achieve. Worse, its effects can haunt your bottom line for years. Managing your reputation is something you can’t afford to ignore.
Unless you actively monitor and manage your business reputation, you clear the way for other people to step in and tell the story. And it’s pretty much guaranteed that the story won’t have a happy ending.”
This is where a trusted online reputation management company comes in. Dedicated to eliminating all factors that pull down a business’s reputation, this company can guarantee a clean, new start. Be it a previous legal issue that still appears on search results, or multiple negative comments about the business in many review sites, a trusted online reputation management company can deal with them. The idea is either to eradicate them using specialized software or to pour in positive information about the business.
Considering the complexity of the platform where defaming information can be published, a company should prefer not to carry out online reputation management tasks by themselves. These tasks need collaborative efforts from skilled engineers and communicators. Only a stable protective system can secure a business from any attempt of defamation or unpleasant information leaking on the Web that might have an adverse effect on its reputation.
(Source: Guard Your Online Reputation, Time.com)