The main goal of search engine optimization (SEO) is to improve a website’s rank in search engine results, but recent changes in the way these engines work encourage developers to create sites that truly suit their needs, as well as their consumers’. The Huffington Post has an article posted on February 13, 2014 that discusses several key aspects of SEO aside from online search rankings. The article stresses the following pointer:
“There is no ‘cookie cutter’ formula to follow when planning a SEO campaign and measuring the success. Every business is going to have different conversion goals, different profit margins and require a different online marketing campaign. Some businesses might have a $10,000 profit margin on a single conversion, while some websites might be selling products that have $5 profit margins. No two businesses are identical, and no two search engine optimization strategies should be the same either.
It is important to take all of these SEO metrics into consideration while planning a campaign and measuring the overall success. They all work together to provide the data needed to make it successful and most importantly profitable.”
SEO is a careful process wherein Web content is crafted to suit specific needs. Businesses can’t just lift or copy outright from the most popular websites of their competitors and expect their own sites to succeed as well; real optimization requires intensive analysis and a lot of creativity. For those businesses that can’t seem to come up with their own content, they can always rely on a capable search engine optimization company like Aligned Right Media.
While many can create websites of their own, not a lot of people understand how SEO works. Search engines are progressively being developed to produce results that are more organic and relevant to the requests of users. Thus, businesses can no longer rely on simply peppering their websites with keywords to move up the ranks. Developers should turn their sites into locations users will actually want to visit.
For true optimization, businesses will have to pay closer attention to the types of content they’re offering on the Web. If implemented properly, updated and informative content, paired with social media interactions, can put a business on the map. Businesses with limited knowledge and experience in Web marketing can’t do all this alone. They can enlist the support of handy search engine optimization services.
(Source: 5 Key SEO Metrics Explained, huffingtonpost.com, February 13, 2014)