Some people might be inclined to think that effective internet marketing services are reserved for larger businesses. The fact, however, is that small businesses stand to profit from internet marketing the most.
Internet marketing is about boosting the visibility of a business website and making it easier for people to find. This is very important for newer businesses because studies have shown that 89% of all consumers will research a product or service online before purchasing it. That said, a new business will definitely profit from the following services:
Content marketing is the bread and butter of leading internet marketing companies like Aligned Right Media. An article from Entrepreneur Magazine provides more information:
“Content marketing is basically adding value to your customers’ lives by giving them something that helps them beyond just the product you sell. Rather than spending all your marketing efforts touting your products, you provide valuable information instead. You market what your brand can do for them, above just product features. You market real, valuable information instead.
While content has certainly been around a long time, it has taken on a new form as of late, particularly with the advent of social media. It’s a lot easier to provide deeper information now that it can be digitized and tweeted all throughout the day. We are no longer constrained by the format of a print brochure and the long production cycles that come with it.”
Content marketing is important for your business because it promotes good will to current and potential customers. When looking into content marketing, make sure to get good search engine optimization and social media optimization services.
Search engines are not the only way customers will find your business. Oftentimes they will use sites like Google Places or Yelp to learn more about you. That said, you need to make sure that your business and its positive reviews are visible in these websites.
Pay per Click Ads
Budgets are usually tighter when opening a new business, making pay per click (PPC) advertisements a great way to market your business without having to break the bank. As its name implies, you only have to pay for the number of times the advertisement was clicked. PPC can become more effective if you add your business’ phone number.
Before hiring an internet marketing company, ask if they offer the services mentioned above. When these services are used together effectively, they can easily boost your online visibility and draw in the customers your new business needs to succeed.
(Source: Content Marketing Isn’t Just for the Big Brands; Entrepreneur Magazine; March 12, 2014)