If You Aren’t Using Responsive Web Design, You Aren’t Getting the Maximum Mileage from Your Website

Many small business owners falsely assume that any device that can access the Internet has an equal ability to process and display all websites. Unfortunately, not all websites are created equally. The only websites that load correctly and usefully on mobile devices are those that were designed to. Other websites may be unattractive, difficult to read, or hard to use when viewed from a cell phone or tablet. They may not even load on these devices at all.

Only a few years ago, mobile incompatibility was a minor inconvenience for the few people who wanted to view the Internet on their high-tech phones. Now it is a major hurtle for the businesses that cannot keep up with their customers’ browsing preferences. The statistics on mobile web usages show that it is a growing trend that is only going to continue to increase in popularity. If your potential customers cannot access your website from their phones or tablets, you will never be able to capitalize on their potential.

Even if you originally paid for cutting-edge website design services, your website may still be out of date an inaccessible on mobile devices. If you aren’t sure, it is well worth the effort to make sure that your site is based on responsive web design. It could make the difference between an influx of new leads and an increasing bounce rate, or rate of people who leave your website quickly and without contacting you.

The Low-Down on Mobile Browsing and Responsive Websites

  • Mobile browsing is a daily reality for more than half of the US population.
  • Mobile-responsive design puts you ahead of your direct competition: Only 7% of small business websites are readable on phones and tablets.
  • Even though mobile users have repeatedly stated that they respond negatively to companies whose websites aren’t mobile compatible, almost 50% of people who browse the internet on phones and tablets still report having difficulty interacting with websites, according to Keynote.
  • Econsultancy reports that websites specifically designed for mobile browsing result in increased sales for 62% of companies.
  • 50% of mobile Internet browsers now use phones or tablets as their primary means of accessing the web.
  • Advances in technology make it easier to reach more people than ever: Whereas it took 38 years for radios to reach 50 million users, mobile aps can now reach the same number of users in a matter of weeks.
  • In just a few months, mobile web users will outnumber people who access the Internet primarily from laptop or desktop computers.