With the Internet being a major marketing tool today, businesses continue to look for different online strategies to expand their client reach and increase brand awareness. As 2014 rolls along, several trends are expected to influence and shape the landscape of online marketing. As explained in an article by Mashable:
“Creating static content is too easy. In 2014, the bar will be raised on the type of content people choose to engage with. Expect to see content become more interactive (think software-like). The year 2013 was the year of ‘Top 10’ lists. To get users to engage to the same degree in 2014 and subsequent years, publishers will need to make it increasingly engaging, and one effective way to do that is to make your content interactive.”
These trends, particularly the one pertaining to the type of website content showcased by companies, will have a huge impact on the growth and profitability of businesses. Putting up great online content is no joke and tapping the right social media marketing services for assistance is crucial, if companies want to maximize their online presence.
Business that opt to use social media platforms to promote their respective brands must first understand the power of social media. They must realize that millions of people will have access to whatever it is they post online, and these people will come from different backgrounds and have different influences. As more people turn to social media for information on products and services, the content posted on these platforms should not only capture the market’s attention, but also retain it.
With help from a trusted social media marketing consultant like Aligned Right Media, businesses will be able to improve the quality of their online content and create more engaging posts on Facebook, Twitter, and other social media sites. Having interactive content will keep existing clients coming back to your sites more often, and at the same time generate a buzz within your target market and attract prospective customers.
Moreover, employing a solid social media strategy will give your company an idea of how your customers view your services. You will be able to receive immediate feedback from clients and improve on certain areas more quickly. As the changes come, having a dependable consultant on your side will keep you ahead of your competitors.
(Source: 9 Ways Social Media Marketing Will Change in 2014, Mashable, January 27, 2014)