If you’ve been operating your small business for a few years already, you will have undoubtedly heard of the importance of social media marketing in the success of your enterprise. You might even have gone as far as hiring a dependable internet marketing company to help you in your advertising needs. You must have been aware too that for the last few years, businesses have been trying to exploit Facebook as the leading social media site worldwide—so, what does it take to market your business through your site?
Pay-per-click marketing or PPC is here to stay as far as sales efforts are concerned. A December, 2013 article by Jon Tonti states Business 2 Community states: I am constantly writing about how to measure the local marketing programs brands run with and through their indirect sales channels. It can be tricky because there is a wide range of on and offline through-partner marketing techniques, which apart from being numerous, have varying degrees of difficulty when it comes to measurement.