Emotions are the doorway to a customer’s wallet. This is why businesses invest heavily in making their establishments look good. It is why the marketing industry uses models to attract customer attention. Likewise, this idea is also the driving force behind the viral marketing practices some companies employ today. In fact, appealing to customer’s emotions is such a powerful marketing tactic that marketers have applied emotional design to practically every point of contact at least once in the past. This is why, as a point of contact, your website must also be designed to appeal to the emotions of your customers.
The main goal of search engine optimization (SEO) is to improve a website’s rank in search engine results, but recent changes in the way these engines work encourage developers to create sites that truly suit their needs, as well as their consumers’. The Huffington Post has an article posted on February 13, 2014 that discusses several key aspects of SEO aside from online search rankings. The article stresses the following pointer:
A lot of so-called marketing experts love jumping the gun and proclaiming that SEO is dead. However, despite what these people say, SEO is still alive and thriving. In the hospitality industry in particular, one survey shows that more than half of the website revenue of survey participants came from direct referral from search engines, including organic and paid SEO.
Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app. Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.
Internet marketing is the way of the future and a lot of people are climbing onto the bandwagon. It helps that the rush to implement online marketing strategies is encouraged by the relative ease of doing so. However, companies using the Internet to raise awareness of their products and services often face several pitfalls that skilled internet marketing consultants can help them avoid.
Marketing is a necessity for business owners who want to expand their influence. There are different ways to market a business brand, and each have their own perks. A March 12, 2014 story on Mashable discusses a growing marketing tactic for businesses: making use of social media. Maria Fernandez Guajardo, vice president at RetailNext, notes that 89% of consumers would sign up for mobile messages if they were personalized, citing a 2013 study by Vibes.
Some people might be inclined to think that effective internet marketing services are reserved for larger businesses. The fact, however, is that small businesses stand to profit from internet marketing the most. Internet marketing is about boosting the visibility of a business website and making it easier for people to find. This is very important for newer businesses because studies have shown that 89% of all consumers will research a product or service online before purchasing it. That said, a new business will definitely profit from the following services:
Compared to previous years, Americans are very dependent on phones and tablets for internet access. It is expected that web traffic via mobile phones and tablets will surpass traffic from personal computers this 2014. Online marketing companies have been more active than before in ensuring that they can provide their client with quality responsive web design, which means website compatibility with any Internet-capable device.
The past years have proved the worth of social media sites in the realm of online marketing strategy. These sites have become an integral part of the said marketing method, which delivers excellent attention and traction on the Internet. However, many people are still in a quandary as to how it works with SEO or other online marketing techniques; expert social media marketing services, however, know very well.
The Internet offers growth and development opportunities for many businesses. There are a considerable number of businesses that have successfully utilized the Internet in order to grow exponentially. The Internet, however, is an extremely fickle customer, as a Business 2 Community article published February 17, 2014 reports on different online trends for this 2014. One listed trend is attention-grabbing: