To boost their online visibility, many companies hire a trusted search engine optimization company to ensure that their website appears at the top of search result pages. Of course, the search engine landscape has changed drastically in recent years, especially as updates like Panda seek to weed out spammy webpages. With 2014 knocking on the doorstep, specialists are now weighing in on the SEO trends that will define the next 12 months. Jayson DeMers of SearchEngineWatch.com writes that the once-ignored Google+ social platform will become a major player in search results:
You probably know by now that one of the best ways to promote businesses is through online marketing because everything is digital nowadays. This means, selling your product or service should go beyond the typical advertising mode (e.g. distribution of flyers, magazines, and posters). This formula for success has, in fact, encouraged most businesses to establish a strong online presence.
Pay-per-click marketing or PPC is here to stay as far as sales efforts are concerned. A December, 2013 article by Jon Tonti states Business 2 Community states: I am constantly writing about how to measure the local marketing programs brands run with and through their indirect sales channels. It can be tricky because there is a wide range of on and offline through-partner marketing techniques, which apart from being numerous, have varying degrees of difficulty when it comes to measurement.
The difficult thing about the truth is that it’s often surrounded by lies. However, they’re certainly not impossible to spot.
Many of our clients come to Aligned Right Media with little knowledge of mobile browsing or the implications it has for the effectiveness of various online marketing strategies. While we are more than happy to manage the details of ensuring your business is mobile-compatible, we also believe that it is important for our customers to understand at least the basics of what we do and what it is important. Informed customers are better able to ask intelligent questions, make smart decisions, and participate fully in discussions to get exactly what they want from our services. With that in mind, we have compiled a few of the most important facts about mobile browsing to help give our clients a basic knowledge of the industry. It may not make you an expert in online marketing, but it will give you a better feel for what you and your business need from this rapidly-shifting industry. Mobile Browsing is Not like Standard Browsing Whether users access the internet from their phones, tablets, or computers, the information available to them is essentially the same–but there are two major differences. The first is that they generally only visit websites which are specifically designed to be mobile-compatible. […]
If you are someone who keeps up with new technology as it is released, you may already know all about Google’s most recent change to its search algorithms. If not, it may be worthwhile to learn at least the basics. All website owners are impacted by the decisions Google makes about how to rank its search results. When those decisions change, they can have a dramatic impact upon your website’s rankings. You can move from first place all the way down to tenth, or vice versa. You may even be wiped from the displayed results altogether. Google named the update Hummingbird because the new algorithm is designed to produce faster, more accurate results. It is a substantial revision but has not completely replaced all of the parts of the old algorithm. For example, Penguin is still working to fight spam in search results and Panda is still working to make sure that the content of results is high quality. What Hummingbird does is take those parts of the old algorithm that still function perfectly and integrate them into new parts that work better with the types of searches that are being performed today. For example, one of the reasons that […]