A feature on the Gulf News website, which was published on February 4, 2014, discusses the possible new directions online marketing will take. Online marketing tactics are dynamic and ever-changing, so businesses will have to adapt to these new changes and trends as they’re being introduced in order to stay in the game. Interestingly, the article focuses on the importance of local search marketing:
Smallbiztrends.com has a list of local business marketing tips that was published on January 9, 2014. Small businesses might not have the reach and coverage of larger corporations, yet they can still stay competitive with the right tools and strategies at their disposal. The special feature urges entrepreneurs to closely monitor the competition’s marketing efforts to help them maintain a competitive edge in their own marketing efforts:
Wesley Young, in an article for Search Engine Land, writes that owners of startup businesses are typically plagued with issues like how to win new customers. A good marketing plan can help address these issues. The first item on a good marketing plan is a realistic and reasonable marketing budget.
Entrepreneurs start a business with profit gain as one of their target goals. To accomplish this, they know they have to spread the word about their products and services. However, John Follis of Smallbiztrends.com writes that many business owners fail in their marketing efforts because they take on the tasks themselves.
Pre-internet, people frequently found themselves deluged with print ad inserts as they flipped through newspapers and magazines. Now with the Internet more ubiquitous than ever, advertisements in printed form have become a rare commodity. Hamilton Nolan of Gawker.com writes that print is dying as evidenced by New York magazine’s decision to dwindle their weekly issue production to bi-weekly.
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