There are good ways and bad ways of doing things. SEO isn’t any different. When it comes to SEO violations, Google means business. They have many ways to penalize a website, ranging from a drop in page rankings to being taken out of Google’s indices. Danny Sullivan, Marketing Land founding editor, lists some of the most prominent violations and reasons to steer clear of them.
When writing content for your website’s About page, it shouldn’t always be about the website, let alone about you. Most people don’t really want to know where you studied. This is just one of a few tips from online marketing expert Eric Siu on making an About page an effective element of any website. This is always the go-to page when visitors want to know more about the business and its services. In some cases, job applicants go to this page for answers to possible interview questions.
Many companies think that content, rather than aesthetics, is the most important component of their websites. However, the past few years have shown that the layout and design of websites must be given equal value because Internet users tend to stick to web pages with attractive layouts. Forbes contributor Haris Bacic encourages website owners to start reconsidering the visual appeal of their sites in 2014.
Investment News published an article that talked about the social media optimization (SMO) trends that are expected to kick into high gear this 2014. Without going into specific details, the article emphasized five types of SMO that today’s dynamic social media marketing services are offering—including image-sharing, micro videos, and high-quality information articles. The article also predicted that social media sites like Google+ will become even more influential, considering the increasing number of companies that have begun using them for networking and communication.
Pay per click (PPC) strategies may be simple, yet they’re effective enough to warrant little to no supervision. However, Michael Arnold of Business 2 Community says that PPC ads actually need to observe proper timing (i.e. be constantly supervised) to be even more effective. For example, PPC ads need to be modified for certain holidays, like Valentine’s Day or Easter, so that they wouldn’t look out of place when an Internet user encounters them on a website.
Reputation, particularly for businesses, is an important aspect that needs to be carefully managed in order to preserve credibility. An article on reputation management dated November 12, 2013 on the Forbes website focuses particularly on online reputation and why it needs to be supervised: