The Internet offers growth and development opportunities for many businesses. There are a considerable number of businesses that have successfully utilized the Internet in order to grow exponentially. The Internet, however, is an extremely fickle customer, as a Business 2 Community article published February 17, 2014 reports on different online trends for this 2014. One listed trend is attention-grabbing:
Countless businesses understand the importance of a good, solid online presence. A lot of businesses have lifted off and flourished under the medium. However, The Financial Express published a story dated February 16, 2014 which tackles how volatile the Internet is: “In most industry sectors, reputation has risen from outside the top five strategic risk concerns to the top of the list. In the energy and resources sector, for example, reputation ranked outside top-10 on the list of strategic risks in 2010, though today, it irritably sits on the top spot.
In today’s competitive business world, it is important for businesses to have a high search result ranking; to achieve this, many business owners employ the help of an experienced search engine optimization company like Aligned Right Media. However, business owners should be wary of the quality of work of their SEO company. According to a report from the Search Engine Journal, Duane Forrester of Bing has said their search engine will be penalizing sites that host content with typos and poor grammar:
Sometimes, businesses get so caught up in the race to reach the top spot on SERPs that they forget that search engines are not the only way their customers find them. According to research, more people are starting to use local search to find businesses in their area. As such, having a strong local online presence is important, especially for small businesses. That said, here are a few simple tips to remember for effective local small business marketing:
There are important news that grip attention enough to make people take notice and act accordingly. Sam Kirkland of The Poynter Institute is all plaudits over one such example: “Give NBC News a medal: Major website redesigns often miss deadlines, but the newly responsive NBCNews.com has launched in time to take advantage of an influx in traffic from the Winter Olympics – especially via second-screen social referrals.
Every business looks for ways to attract new customers, including increasing their visibility online. However, as Jon Rognerud explains in his piece for Enterpreneur.com, it can be challenging to get higher search results “The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.”