Make Informed Choices about Your Mobile Marketing Strategy

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Many of our clients come to Aligned Right Media with little knowledge of mobile browsing or the implications it has for the effectiveness of various online marketing strategies. While we are more than happy to manage the details of ensuring your business is mobile-compatible, we also believe that it is important for our customers to understand at least the basics of what we do and what it is important. Informed customers are better able to ask intelligent questions, make smart decisions, and participate fully in discussions to get exactly what they want from our services. With that in mind, we have compiled a few of the most important facts about mobile browsing to help give our clients a basic knowledge of the industry. It may not make you an expert in online marketing, but it will give you a better feel for what you and your business need from this rapidly-shifting industry. Mobile Browsing is Not like Standard Browsing Whether users access the internet from their phones, tablets, or computers, the information available to them is essentially the same–but there are two major differences. The first is that they generally only visit websites which are specifically designed to be mobile-compatible. […]

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Aligned Right Helps Clients Float like a Hummingbird

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If you are someone who keeps up with new technology as it is released, you may already know all about Google’s most recent change to its search algorithms. If not, it may be worthwhile to learn at least the basics. All website owners are impacted by the decisions Google makes about how to rank its search results. When those decisions change, they can have a dramatic impact upon your website’s rankings. You can move from first place all the way down to tenth, or vice versa. You may even be wiped from the displayed results altogether. Google named the update Hummingbird because the new algorithm is designed to produce faster, more accurate results. It is a substantial revision but has not completely replaced all of the parts of the old algorithm. For example, Penguin is still working to fight spam in search results and Panda is still working to make sure that the content of results is high quality. What Hummingbird does is take those parts of the old algorithm that still function perfectly and integrate them into new parts that work better with the types of searches that are being performed today. For example, one of the reasons that […]

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