Many companies think that content, rather than aesthetics, is the most important component of their websites. However, the past few years have shown that the layout and design of websites must be given equal value because Internet users tend to stick to web pages with attractive layouts. Forbes contributor Haris Bacic encourages website owners to start reconsidering the visual appeal of their sites in 2014.
Investment News published an article that talked about the social media optimization (SMO) trends that are expected to kick into high gear this 2014. Without going into specific details, the article emphasized five types of SMO that today’s dynamic social media marketing services are offering—including image-sharing, micro videos, and high-quality information articles. The article also predicted that social media sites like Google+ will become even more influential, considering the increasing number of companies that have begun using them for networking and communication.
Pay per click (PPC) strategies may be simple, yet they’re effective enough to warrant little to no supervision. However, Michael Arnold of Business 2 Community says that PPC ads actually need to observe proper timing (i.e. be constantly supervised) to be even more effective. For example, PPC ads need to be modified for certain holidays, like Valentine’s Day or Easter, so that they wouldn’t look out of place when an Internet user encounters them on a website.
Reputation, particularly for businesses, is an important aspect that needs to be carefully managed in order to preserve credibility. An article on reputation management dated November 12, 2013 on the Forbes website focuses particularly on online reputation and why it needs to be supervised:
A feature on the Gulf News website, which was published on February 4, 2014, discusses the possible new directions online marketing will take. Online marketing tactics are dynamic and ever-changing, so businesses will have to adapt to these new changes and trends as they’re being introduced in order to stay in the game. Interestingly, the article focuses on the importance of local search marketing:
Smallbiztrends.com has a list of local business marketing tips that was published on January 9, 2014. Small businesses might not have the reach and coverage of larger corporations, yet they can still stay competitive with the right tools and strategies at their disposal. The special feature urges entrepreneurs to closely monitor the competition’s marketing efforts to help them maintain a competitive edge in their own marketing efforts:
Wesley Young, in an article for Search Engine Land, writes that owners of startup businesses are typically plagued with issues like how to win new customers. A good marketing plan can help address these issues. The first item on a good marketing plan is a realistic and reasonable marketing budget.
Entrepreneurs start a business with profit gain as one of their target goals. To accomplish this, they know they have to spread the word about their products and services. However, John Follis of Smallbiztrends.com writes that many business owners fail in their marketing efforts because they take on the tasks themselves.
Pre-internet, people frequently found themselves deluged with print ad inserts as they flipped through newspapers and magazines. Now with the Internet more ubiquitous than ever, advertisements in printed form have become a rare commodity. Hamilton Nolan of Gawker.com writes that print is dying as evidenced by New York magazine’s decision to dwindle their weekly issue production to bi-weekly.
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